SIMPLISTIC IS THE INGREDIENT FOR MOBILE LEARNING Simplistic is the Ingredient for Mobile Learning

This study explored the students’ acceptance of Mobile Learning via Short Message Service (SMS-Learning) amongst distance learners in the Universiti Sains Malaysia. This study aims to examine the student’s acceptance towards the language use in SMS-Learning content, the cost of communicating and also the navigation of the system. The study employed the qualitative methodology where data were collected through questionnaire that was administered to 105 distance education students from Bachelor of Management, Bachelor of Science, Bachelor of Social Science and Bachelor of Art. The survey responses were tabulated in a 5-point Likert scale and analyzed using the Rasch Measurement Model. The results indicated that the simple language used in SMS-Learning was accepted by the respondents. By using the language precisely, it leads to high usability of SMS-Learning which will allow it to academically assist them in their study.